Get your ticket

The Future of Talent

The Future of Talent

by Workfully

Norrsken House28 May 202615:00 CET
The Future of Talent

workfully

The Future of Talent

by Workfully

  • 28th May 2026
  • Norrsken House, Barcelona
  • 15:00 CET
Erin Meyer

Erin Meyer

Professor at INSEAD · Author of The Culture Map

About the event

The Future Of Talent Is Here

Join Europe's most ambitious People and Talent leaders in Barcelona for an evening of ideas, recognition, and real connection.

Event image
Event image
Event image
Event image
Event image

Two hands-on workshops led by industry practitioners. A keynote panel featuring Erin Meyer — one of the world's most influential thinkers on culture and leadership. The second annual Workfully Awards. And a celebration to close the night — great food, an open bar, and the kind of conversations that only happen when the right people are in the room. Whether you lead a People team or are shaping what comes next in talent - this is the room to be in. Limited spots.

Speakers

Who's on stage

Panel Discussion

Erin Meyer

Professor at INSEAD · Author of The Culture Map & No Rules Rules

Erin Meyer

The Culture Map: How People Think, Communicate, and Get Things Done Around the World

Navigating cross-cultural nuances is one of today's most pressing leadership challenges. In this panel, Erin Meyer, best-selling author of The Culture Map, explores how culture shapes feedback, decision-making, and virtual collaboration - and what leaders can do to bridge the gap. From meetings where a question is seen as support in one culture and an attack in another, to feedback styles that range from constructive to perceived bullying, this session equips participants with strategies to decode cultural differences and lead more effectively across borders.

You will learn

How to articulate your organizational culture in a way that actually takes root and impacts employee behaviors Techniques for developing a high performing work environment How to keep innovating even as your organization grows larger and becomes more complex Methods for developing a culture of open and frank feedback How to give your employees increasing amounts of decision-making freedom while instilling in them a sense of ownership and responsibility

Workshop · 15:30–16:15

Toni Gimeno

Founder, Employer Branding Lab

Toni Gimeno

Employer Branding That Actually Attracts Talent: Strategies, AI and Practical Changes HR Teams Should Start Making

Employer branding has become one of the most discussed topics in HR. But in many organisations there is still a gap between employer branding strategy and real impact on talent attraction. In this workshop we will explore how employer branding is evolving and what HR teams need to rethink if they want to attract talent in an increasingly competitive market. We will look at practical examples from real projects and discuss what is actually working today. During the session we will explore: • How candidate expectations are changing and what this means for employer branding • Why many employer branding initiatives fail to translate into better hiring results • How to connect employer branding with real talent attraction outcomes • The role of content, storytelling and candidate experience in attracting talent • How AI is starting to influence both employer branding and recruitment The workshop combines market insights, real case examples and open discussion, giving participants the opportunity to reflect on their own employer branding strategies and identify practical improvements. This session is designed for HR leaders, Talent Acquisition professionals and Employer Branding specialists who want to move beyond theory and understand how employer branding can create real impact on talent attraction.

You will learn

1- Why most employer branding initiatives fail to move the needle on actual hiring results 2- How candidate expectations are shifting - and what your organisation needs to rethink to stay competitive 3- How to connect employer branding directly to talent attraction outcomes, not just visibility 4- What's working today: content, storytelling, candidate experience and the role of AI

Workshop · 16:30–17:15

Marcel Van Der Meer

Recruitment Automation Expert

Marcel Van Der Meer

Building an AI-Ready TA Team: What actually works

Most TA leaders in the room will have some AI adoption in their team, but almost none have it running systematically. Individual recruiters use ChatGPT here and there. Results are inconsistent. No one knows what good looks like. And as a leader, you're expected to have a strategy for it.

You will learn

1- Why most AI adoption in TA stays stuck at the individual level — and what it takes to make it systematic 2- What "good" actually looks like when AI is embedded across your recruiting workflow 3- Practical frameworks TA leaders are using right now to move from ad hoc experimentation to consistent results 4- How to build a team-wide AI strategy you can actually implement — not just talk about

Agenda

The evening

  1. 15:00 — Doors Open & Welcome Drinks

    Arrive, grab a drink, and settle in at Norrsken House.

  2. 15:30 — Workshop: Employer Branding

    Toni Gimeno on building an employer brand that attracts the right talent.

  3. 16:15 — Coffee Break

  4. 16:30 — Workshop: AI in Recruitment

    Marcel Van Der Meer on what AI actually changes about hiring.

  5. 17:15 — Break

  6. 17:30 — Roundtable: Four Leaders, Four Cultures

  7. 18:00 — Break

  8. 18:30 — Erin's Keynote

    Panel Discussion: The Culture Map: How people think, communicate, and get things done around the world

  9. 20:00 — Dinner, networking, Workfully Awards ceremony

Why attend

Why you should be there

The Future of Talent — Why you should be there
  1. 1 Learn from the best

    Workshops and a keynote panel led by world-class practitioners in employer branding, AI, and organisational culture. Real case studies, real takeaways you can put to work on Monday.

  2. 2 Connect with your peers

    200+ People and Talent leaders in one room. The people actually building the future of hiring — sharing what's working, what's not, and what's next.

  3. 3 Be there for the Awards

    The second annual Workfully Awards — recognising the People and Talent leaders setting a new standard across Europe.

The Future of Talent — Celebrating the people redefining how Europe hires

The Workfully Awards

Celebrating the people redefining how Europe hires

The second edition of the Workfully Awards recognises the recruiters and People & Talent leaders who are setting the standard across Europe — the ones their peers look up to. One night, one stage, and the room where the best in the industry come together. Winners announced live.

After party

Networking Party & Open Bar

After the awards, the real night begins. Great food, open bar, music, and a rooftop full of People & Talent leaders who aren't ready to call it a night. Some of the best connections happen after the formal part ends. Open bar included for all ticket holders.

Exclusive experience

Executive Brunch

A private morning gathering for Europe's top People & Talent leaders. Limited to a small group — over brunch at one of Barcelona's most stunning waterfront settings, the morning after the main event.

Waterfront venue

Finalists & top leaders


29 May 2026

Morning after the main event


By invitation only

(separate from the main event)

The Future of Talent — Executive Brunch
Norrsken House Barcelona — The Future of Talent

Location

Norrsken House Barcelona

One of Europe's most iconic impact hubs — rooftop terrace, stunning views, and the perfect setting for an evening of ideas and connection.

Passeig del Mare Nostrum, 15, Ciutat Vella, 08039 Barcelona

Join our newsletter

Get invites to upcoming mixers, executive experiences, and webinars—plus HR and talent insights from the Workfully community.

Professionals networking at a Workfully community event